Saturday, December 8, 2007

NBC Won't Run Pro-Troop Ads Over Holidays

NBC television has rejected advertisements from the pro-victory public advocacy group, Freedom's Watch, available at You Tube:

FOX News has the story:

NBC has nixed holiday advertisements meant to thank troops for serving overseas in opposition to the inclusion of a non-profit's Web address.

The ads, paid for by the non-profit Freedom's Watch, are a simple thank you, the group says, with people shown paying gratitude to members of the military and the final frame showing the group's Web address,
http://www.freedomswatch.org/.

Click here and here to view the ads that NBC won't air.

NBC is refusing to air the ads as long as the address is included, according to an e-mail exchange between NBC and the group, which Freedom's Watch provided to FOX News.

"Per my previous email, the www.freedomswatch.org website will have to be redacted from the commercials for approval. This comes from Alan Wurtzel and Rick Cotton," according to one of the notes.

Wurtzel is president of research at NBC. Rick Cotton is general counsel for NBC Universal.

Speaking with FOX on Friday, Wurtzel said NBC has no problem with the content of the ad, specificallythe well-wishes to troops.

However, he said, the link to the website violates their policy on controversial issue advertising because it encourages political action and other activities. He said the policy is applied consistently across the board and this group was not targeted in any way.

Not targeted in any way?

These are essentially public service advertisements. No wonder conservatives rail against left-wing media bias.


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UPDATE: Via Opinnionnation Times, it turns out NBC has reversed itself:

NBC reversed course Saturday and decided to air a conservative group's television ad thanking U.S. troops.

The ad, by the group Freedom's Watch, asks viewers to remember the troops during the holiday season. NBC had refused to air the ad because it guides viewers to the Freedom's Watch Web site, which NBC said was too political.

But in a statement issued Saturday evening, NBC said:

"We have reviewed and changed our ad standards guidelines and made the decision that our policy will apply to content only and not to a referenced Web site. Based on these amended standards the Freedom's Watch ad will begin to run as early as Sunday."

NBC' head of standards and practices, Alan Wurtzel, notified Freedom's Watch's media consultant Saturday by e-mail, writing: "This will confirm that the Freedom's Watch spot is approved for air."
Hoorah!!

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