Sunday, April 29, 2012

California Lottery Edits 'Luck Has a New Look' Ad After Radical Feminist Groups Complain Against 'Glamorizing Violence'

I've been meaning to post on this for a couple of weeks. I was getting a kick out of the Lottery's "Luck Has a New Look" campaign, but then all of a sudden "Lady Luck" stopped slapping the dude at the bowling alley --- she blows him a kiss in the revised ad, which totally destroys the kinda film noir styling of the original clip.

I just saw the lame "blowing a kiss" version again and decided to check around, so here's this at the Los Angeles Times, "New lottery ad glamorizes violence, California legislators complain":

The leaders of the California Legislative Women's Caucus called for removal of a state lottery television ad that shows a woman slapping a man across the face, saying it sanctions violence.

"It is inappropriate for any entity, especially a state-funded Commission, to promote its products through the use of violence," state Sen. Noreen Evans (D-Santa Rosa), the caucus chairwoman, and Assemblywoman Bonnie Lowenthal (D-Long Beach), the caucus co-chair, wrote to the head of the Lottery Commission.

The California Lottery's "Luck has a new look" ad shows a mysterious woman in black -- Lady Luck -- who walks up to a man playing a new scratcher lottery card in a bowling alley and then slaps him in the face, after which the guy yells "I won." Lady Luck walks away smiling.

The lawmakers note that the Legislature has taken a position against violence against women, but that they believe violence by women against men is also a serious problem.

"This commercial glamorizes violence under the auspice of "lady luck" and we find it offensive and counterproductive to society at large," they wrote, asking the lottery to better scrutinize the content of future adds to prevent "harmful messages that are paid for with public dollars."

But typical from the utterly neutered world of political correctness, brought to you by the Democrat Party --- the party of nanny statism and abject hostility to independent thought and speech.