Chrysler's "Farmer" ad really captured the hearts of a lot of folks on Twitter, and WSJ has more, "Chrysler Ram Truck Super Bowl Ad Aims at Consumers’ Inner ‘Farmer’ (Video)."
I like this KIA spot:
And see Adweek, "Search No More: All the 2013 Super Bowl Spots in One Place."
More at NYT, "Super Bowl Ads Speak to a Generation. But Which One?"