Message to Maverick: Forget Reformism, Build Contrasts

John McCain's launching a limited ad buy, "The Original Maverick":

I think this is a good ad - for the GOP primaries.

Jonathan Martin suggests McCain's basically running a two-track media message (pushing the fighting reformist message on the one hand, and attacking the opponent on the other), but ultimately this ad's a glossy blurb in search of a theme.

Message to the McCain folks: Forget the squishy reform mantra, build-up contrasts on Democratic Party weaknesses (think drilling), and redouble the focus on Obama's experience as a postmodernist who has disingenously played to the middle for years.

See also, "John McCain: 'The original maverick'."