The most significant factor vying with the economy in this election is also the greatest unknown: the race issue. The election would likely be a runaway if not for Senator Obama’s race. He’s leading, but the question is whether the poll numbers accurately reflect what is going on with the electorate.That's fair enough, and Herbert notes that polling experts discount the likelihood of anti-Obama racial voting (and recall that some have suggested that race may actually help Obama among guilty whites).
Still, check out Mark Danner's discussion of the issue at the New York Review:
It is no accident that the largest single polling disparity between McCain and Obama voters, apart from race itself, is age. Obama's candidacy is in large part a rebellion of the young, for whom race has much less saliency, and one of the great indeterminacies of the election is how many young people will turn out to vote. Another is whether the increase in those who will vote for Obama in part because of his race—most notably, African-Americans, who are registering in large numbers—will offset or exceed those who will vote against him in part for the same reason. This immensely complex question, which goes far beyond the debate over the so-called "Bradley Effect" (the disparity between what voters tell pollsters and what they actually do in the voting booth), turns at its heart on whether race can be used effectively as a kind of "ignition switch" to make of Obama, for a critical subset of voters in a handful of critical states, a figure too culturally "different" and "foreign" and "elite" to seem in the end a plausible leader.There's a lot of doubt on the validity of the Bradley effect, but we'll know better after the results come in on Tuesday. If we see a dramatic difference in actual ballot returns compared to preliminary polling data, prepare for a long night of racial recrimination from the angry left.
The potential is certainly there, for one sees persistent signs of it in everyday life. "I could never vote for Obama"—I've heard variations of this line a great many times over the last few weeks, most recently from a waiter who noticed me paging through the newspaper's political coverage. "I could never vote for a Muslim," he went on, smiling apologetically; and what struck me about the ensuing exchange was my inability to convince this man, whom I've known for years, that Obama is Christian—"He only converted when he was twelve," he insisted—or that he hadn't "changed his position, on everything, almost every day." Whether or not such disinformation is planted or actively encouraged, and however much its persistence might owe to race, it is clear that it flows like a subterranean stream through much of the country and the extent and depth of that stream are impossible to quantify.
What is not in doubt is that this substratum of concern or discomfort about race, and complementary worries about Obama as a foreigner or outsider for whom a vote would thus become a perilous gamble, have provided a prime target for Republican political and media operatives. Their delicate task in the weeks ahead will be to blend race with more traditional Republican "hot-button" "culture war" themes—worries about patriotism, elitism, sex education, abortion, gay marriage—and construct out of this mix a series of potent images and symbols intended to peel off from the Democratic coalition so-called "Reagan Democrats," conservative, often "ethnic" urban and suburban working- and middle-class voters.
Voters in Pennsylvania, Ohio, Florida, Virginia, and Colorado and a handful of other states will likely hear much about Reverend Wright and his call to "God Damn America!" and about Senator Obama's supposed support for "teaching kindergartners about sex before we teach them to read." These thirty-second pieces of political art, whether produced by the McCain campaign itself, the Republican National Committee, or "independent" groups, will be aimed at a subset of the 12 percent or so of voters who remain undecided, and are intended to lower the numbers of those who say they look positively on Obama and "identify" with his "values and background"—numbers that, as I write, have been declining even as the candidate's national numbers are rising.
That such ads will be denounced as distortions and lies will not necessarily blunt their effectiveness, for they are directed at a narrow audience that tends to distrust or ignore the "mainstream media." They work, when they do work, according to a logic of powerful symbols and images which tend to overwhelm facts, particularly when those facts come from a world of reporters and commentators viewed as inherently biased and "elite." And they are directed at an audience—the so-called "beer-drinking" or "lunch-pail" Democrats—which, having largely favored Hillary Clinton in the primaries, especially in the critical old industrial states of the Midwest that Obama lost, may be more than usually receptive to their appeal.
Whether or not John McCain's campaign will be able to exploit this vulnerability turns on whether, among these several million critical voters, fear of an unfamiliar African-American "elitist" can be made to overwhelm fear of an extension of Republican governance that few can now doubt has proved catastrophic for the country. Obama has hammered away on the latter theme, declaring at every opportunity that "the country cannot afford four more years of the same Bush policies"—and then the financial crisis, striking like a bolt of lightning, illuminated for all to see the ruins of the economic landscape. McCain, who has been struggling to present himself as a populist (and, implicitly, anti-Bush) "maverick" who would lead the country on a very different course, understood the danger the crisis posed for him but fumbled badly in his attempt to exploit it. Even as Republicans unleash a new onslaught designed to increase his opponent's "negatives," McCain must somehow make his "maverick" argument credible, not least by joining it to a positive economic vision for the country; only thus is he likely to persuade enough voters who are disgusted with Republican policies and deeply worried about the economy—but who still fear, or can be made to fear, a President Obama.
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