As best understood, 'Soft Power' is the ability to attract people to the fun, free and totally cool League of Hot! Democrazies side without coercion.More a GSGF!
Legitimacy is central to soft power. If a people or nation believes Great Satan's objectives to be legitimate, more better and more likely to persuade them to follow that lead without using threats and bribes.
Legitimacy can also reduce opposition to—and the costs of—using hard power when the sitch demands.
Appealing to others’ values, interests, and preferences can, in certain circumstances, replace the dependence on carrots and sticks. Cooperation is always a matter of degree, and it is profoundly influenced by attraction.And that is the rub.
Unfree, unfun and nigh unhinged illegit regimes generally have ZERO values, interests and preferences in common with Great Satan and all she stands for.
RELATED: "Obama's Soft Power Slump."
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