Marshawn Lynch's Defiance is All About Cynical Self-Promotion?

I don't know.

This Deadspin piece was pretty interesting --- and enlightening, "Marshawn Lynch Already Explained Why He Hates Talking to the Media."

But see Bill Plaschke, at LAT, "Seahawks running back Marshawn Lynch's crass act is all about him":\

The most popular man at the Super Bowl walked into media day Tuesday like a prizefighter swaggering toward the ring, fans screaming, reporters staring, smile glistening.

Marshawn Lynch stepped through the crowd, climbed onto a small podium, carefully adjusted a microphone, and began the battle with a warning.

"You can sit here and ask me all the questions you'll want to, I'm going to answer with the same answers, so you all can shoot if you all please," he said.

Then he reared back and knocked the stuffing out of decorum, took 29 questions, gave essentially the same answer for every one, jabbed again and again, reporters rolling their eyes, the crowd at US Airways Center roaring in delight.

"I'm here so I won't get fined," he said.

"I'm just here so I won't get fined," he said.

"Hey, hey, I'm here so I won't get fined," he said.

"I'm just here so I won't get fined, boss," he said.

He would turn his head to face a questioner, then give that answer. He would lean down and cup his ear to better hear a question, then give that answer. Once he even climbed out of his seat to retrieve a reporter's fallen tape recorder, placed it back on the podium, and then gave that answer.

With fans now standing and howling at every similar syllable, Lynch ended the fight with the commanding pronouncement of a referee standing over a prone and helpless body.

"Time!" he shouted as the scoreboard clock ticked off five minutes, at which point he stood up, climbed down, and disappeared behind a barrier even though there were 55 minutes left in the session.

Time, indeed. Money time. Fame time. Me time.

Marshawn Lynch, the Seattle Seahawks running back who does constant battle with the NFL over his refusal to follow league rules and speak to the media, couldn't have choreographed his first act of Super Bowl XLIX any better if he had provided everyone with scripts.

"There's a great deal spoken in his silence," Seattle Coach Pete Carroll said.

Initially, that statement was sold as shyness and fear. But increasingly, it seems that through his tight lips, Lynch is shouting about the value of painting yourself as a rebel to separate yourself from your colorful teammates and cash in on your fleeting fame.

Lynch's refusal to speak during the regular season has cost him $100,000 in fines, and his refusal to speak for all of Tuesday's required interview session could result in another huge penalty. But consider: How much is it worth to be the most popular man at the Super Bowl?...

More.