Thursday, February 12, 2015

Behind NBC's Decision to Suspend Brian Williams

At the New York Times, "Frantic Efforts at NBC to Curb Rising Damage Caused by Brian Williams":
Hours before Brian Williams took the anchor’s chair for the nightly newscast on Feb. 4, a sense of dread began to spread through the Rockefeller Plaza offices of NBC News.

The military newspaper Stars and Stripes had just published an article in which Mr. Williams acknowledged that he had exaggerated an account of a helicopter journey in Iraq. Worse, Mr. Williams had written a weak apology, reading it first to the newspaper, then posting it on Facebook. None of his superiors knew about it.

Alarmed, the news operation immediately began scrambling to contain the damage, according to people with knowledge of the events of the last week. A team was quickly assembled to draft a statement that Mr. Williams could read during his “NBC Nightly News” show that evening to address the issue. But the Facebook post boxed them in. The explanations had to match.

Mr. Williams went on the air hours later and delivered the statement, including an apology.

That was the start of a week of rapidly cascading events that besieged both Mr. Williams and the network. Interviews with people with knowledge of the process, as well as former employees who spoke to people at NBC, portray a news division operating in crisis mode as it investigated its own celebrity anchor and assessed whether he could salvage his position.

Control of the situation quickly passed to Stephen B. Burke, chief executive of NBCUniversal. Thursday afternoon, Mr. Burke called the first of a series of secret meetings, this one at the conference room in the executive suites on the 51st floor. Those present included Patricia Fili-Krushel, chairwoman of NBCUniversal News Group, and Deborah Turness, the president of NBC News. Mr. Williams did not attend.

Mr. Burke acted decisively, according to one person, telling his colleagues to gather the facts so that they could make an expeditious but fair decision. He decided to hold meetings at 9:30 a.m. and 4:30 p.m. each day until the issue was resolved.

Mr. Burke sought advice from Mr. Williams’s predecessor, Tom Brokaw, who canceled a vacation in the Virgin Islands to offer his feedback. The two shared uncertainties about the best approach, with Mr. Brokaw expressing concerns about how the episode would affect NBC News employees, according to one person with knowledge of the discussions. Mr. Burke also consulted David L. Cohen, an executive vice president at NBCUniversal’s parent company, Comcast, who was busy on an issue with much higher financial stakes — Comcast’s attempt to gain regulatory approval for a $45 billion merger with Time Warner Cable.

During the next week, NBC News buckled down as both Mr. Williams and the network came under scrutiny, people with knowledge of the events said. An internal investigation and high-level meetings continued through the weekend, including one Saturday morning at Mr. Williams’s Manhattan apartment, at which it was decided that Mr. Williams would have to temporarily step aside. It culminated Tuesday morning, when Mr. Burke told Mr. Williams that he was being suspended without pay for six months.

“This has been a painful period for all concerned,” Mr. Burke said in a statement on Tuesday...
The dude's toast.

Keep reading.

No comments:

Post a Comment