So BuzzFeed Got 41 Million Pageviews on 'What Colors Are This Dress?'

See, "What It’s Like to Work on BuzzFeed’s Tech Team During Record Traffic."

And from Ben Smith, "The Dress: I sent this email to the BuzzFeed editorial staff this afternoon."

More, at USA Today, "What colors are this dress?"

Strange, I must say. But that's the nature of things these days, with our cyber-culture of superficiality.