Australian Supermodel Nicole Trunfio Breastfeeds Her Baby on the Cover of Elle Magazine

It's the Australian edition of Elle.

She's mounting a celebrity protest against breastfeed-shaming.

At Us Magazine, "Nicole Trunfio Breastfeeds Her Baby Boy on Elle Australia Cover."

And at the Independent UK, "Nicole Trunfio defends breastfeeding Elle front cover after 'beautiful' shot is criticised":

Nicole Trunfio has responded to the mixed reaction her June 2015 cover shot of Elle Australia has received.

The image shows the supermodel breastfeeding her five-month-old son Zion; a photograph she says that wasn’t “planned or contrived” and that she hadn’t intended to be controversial.

Support for Trunfio was equally as vocal. Many women have even adopted the #normalisebreastfeeding hashtag she used on social media. Another, #Bressure, has since sprung up in response to a campaign by YouTube community Channel Mum.

“I didn't think it was going to be such a big deal,” Trunfio told Good Morning America.

“There's nothing worse than, as a mother, doing something that's so necessary like feeding your child and feeling like somebody could have an opinion about it or somebody's looking at you the wrong way.

“I think it should be something that isn't a [subscriber's cover], it's a huge part of being a woman and motherhood.”

On just how naturally the shot came about, she added: “He was with me on set all day and there were periods I'd take off to feed him and I had on this beautiful outfit and the stylist was like, ‘Wow, that looks amazing, let's move you on set to have this picture taken.' Not that it was going to become a part of the shoot.”