Isla Vista Rebranding Campaign

School starts next week at UCSB, so local Isla Vista boosters are launching a community rebranding campaign.

I can see why, after leftist Elliot Roger's murder rampage last year.

At the Santa Barbara Independent, "Ad Campaign Seeks to ‘Rebrand’ Isla Vista."

And watch John Palminteri, at KEYT News 3 Santa Barbara, "ISLA VISTA REBRANDING."