U.C. Davis Spent at Least $175,000 to Scrub Bad Pepper-Spray Reputation from the Web (VIDEO)

This story's a crack-up, heh.

The chancellor, espcially, Linda Katehi, is a terrible horrible bad person.

Students continue to call for her resignation, at the KCRA video below.

At the Sacramento Bee, "UC Davis spent thousands to scrub pepper-spray references from Internet":

UC Davis contracted with consultants for at least $175,000 to scrub the Internet of negative online postings following the November 2011 pepper-spraying of students and to improve the reputations of both the university and Chancellor Linda P.B. Katehi, newly released documents show.

The payments were made as the university was trying to boost its image online and were among several contracts issued following the pepper-spray incident.

Some payments were made in hopes of improving the results computer users obtained when searching for information about the university or Katehi, results that one consultant labeled “venomous rhetoric about UC Davis and the chancellor.”

Others sought to improve the school’s use of social media and to devise a new plan for the UC Davis strategic communications office, which has seen its budget rise substantially since Katehi took the chancellor’s post in 2009. Figures released by UC Davis show the strategic communications budget increased from $2.93 million in 2009 to $5.47 million in 2015.

“We have worked to ensure that the reputation of the university, which the chancellor leads, is fairly portrayed,” said UC Davis spokeswoman Dana Topousis. “We wanted to promote and advance the important teaching, research and public service done by our students, faculty and staff, which is the core mission of our university.”

Money to pay the consultants came from the communications department budget, Topousis said.

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IT IS ONE MORE EXAMPLE OF HOW OUT OF TOUCH THE LEADERSHIP AT UC DAVIS IS WHEN IT COMES TO THEIR PUBLIC PERSPECTIVE...

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Well, that's for sure.

More at that top link.