IHOP Changed its Name in Fake Marketing Ploy?

Hmm, seemed legit at the time.

At the Chicago Tribune, "IHOP has come clean. The pancake chain has acknowledged it faked its IHOb name change to promote its burgers."

And at Instapundit, "UNEXPECTEDLY: In shocking twist, IHOP acknowledges it faked IHOb name change to promote burgers. “That will come to no surprise to some Internet sleuths, who combed through federal records, finding no proof of the restaurant officially changing its name”."

Could b pic.twitter.com/WBX8nKiqCb

— IHOP (@IHOP) June 6, 2018