Arizona State's Power Play for California's College Students

A very interesting piece, at the Los Angeles Times, "UC and CSU deliver thousands of rejection letters. Arizona State wants to fill the void":

Kiana Tovar was all set to attend Sacramento State. Kara Smith had firm plans: enroll at Santa Monica College, then apply to transfer to UCLA. Israel Cortave had been accepted to UC Merced and UC Riverside, which both offer the computer science and engineering majors he wants to explore.

All three students are now attending college in California, mixing state-of-the-art online classes with small in-person gatherings. They’ve been able to forge friendships, stay on track with “success coaches” and learn about career opportunities from industry professionals. But the name inscribed at the entrance of the university they decided to attend is not a California public institution.

It’s ASU — Arizona State University. And its newest campus is in Los Angeles.

After years of steadily targeting California, the No. 1 source of ASU’s out-of-state students, the university has planted its first flag in the heart of downtown with a high-profile, multimillion-dollar takeover of the landmark Herald Examiner Building. The upstart program is too tiny to measure now. But California public university leaders have taken note — and are watching whether ASU President Michael Crow’s alternative vision for higher education will be a trendsetting incubator launched in Los Angeles or a failed incursion into a neighboring state.

Crow sees California gold in the tens of thousands of students each year who are delivered rejection letters from the University of California’s and California State University’s most popular campuses — the annual heartbreak happening now. He gives both systems due respect, but says they’re stuck in old models of enrollment tied to availability of physical space and are failing to embrace technology to deliver education. And UC campuses have responded to surging demand mostly by becoming more selective, rather than more inclusive.

“They’ve bought into the logic of exclusion as a part of the measure of success,” Crow said of UC. “I don’t think a public university can do that. Our mission as a public university is to serve the public wherever they are and whatever they need.”

At UCLA — the most sought-after university in the nation — the average GPA of admitted first-year students last year rose to 4.5 and its admission rate dropped to 10%. In 1990, UCLA’s admission rate was 43%.

Crow lays out a different vision at ASU: broad access over selectivity, with an 88.2% admission rate for first-year students entering in fall 2021 and guaranteed acceptance to those with a minimum 3.0 GPA and completion of required college prep courses. ASU has vastly expanded its capacity to become one of the nation’s largest universities today — doubling its total enrollment in the last dozen years to 136,000 in fall 2021. The biggest growth has come in online enrollment, which now accounts for 43% of ASU students, with a growing share at several satellite sites outside the main Tempe campus in Phoenix, Mesa, Lake Havasu and elsewhere.

Californians made up 14% of ASU’s total enrollment of 129,000 in fall 2020 — two-thirds of them enrolled in online programs. They represented more than 10% of the 14,350 first-year, on-campus students in Arizona in fall 2021 — a record — and nearly one-third of those from out-of-state. Overall, that first-year class grew 12% over fall 2020, as ASU bucked national trends of declining enrollment at community colleges and some Cal State campuses.

UC officials say they don’t see ASU’s latest entry into the state as a competitive threat as much as an opportunity to learn. UC Berkeley Chancellor Carol Christ says she regards Crow as “one of the most interesting thinkers in higher education today” and last year invited him to address her top advisors to spark ideas about how to expand capacity, which she views as one of the university’s most pressing needs.

In a recent interview, Christ lamented a 2013 study by two UC researchers that found that California enrolled a lower proportion of its college students at four-year campuses than any other state.

ASU has used online instruction, technology tools and satellite campuses to increase enrollment, all measures Christ is considering for Berkeley. The UC system is vowing to add at least 20,000 more students by 2030.

Christ describes Crow as “not being so much of a gatekeeper in selective admissions, but really trying to find ways of serving more students. The time has come for some very creative rethinking” at UC.

Cal State leaders, however, are acutely aware of Crow’s moves and wonder what they will mean for their own enrollment — which declined systemwide by 13,000 students last year — since the two universities draw applicants from similar academic profiles versus the more selective UC.

Cal State isn’t so concerned that ASU will siphon off students who want a full college experience — one leader called the ASU Los Angeles center a “stripped down version of a college education” without sports, clubs and other popular on-campus attractions. San Diego State, for instance, drew a record 77,000 first-year applicants for about 5,500 seats for fall 2022 — and those students want an on-campus, residential experience, said Stefan Hyman, associate vice president for enrollment management.

UC Regent Eloy Ortiz Oakley recently told fellow board members that UC needed to up its game in expanding online learning and access to nontraditional students because “we have our friends at Arizona State University chomping at the bit to take California students.” Oakley later told The Times that he doesn’t “begrudge” ASU for targeting Californians.

“But I also think it’s a lost opportunity for our own institutions because these are California students that are ready and willing to get into higher education and we’re just not providing them enough access,” said Oakley, chancellor of the 116-campus California Community Colleges system...

Still more.