Saturday, December 9, 2017

The Rise of N.W.A and the Dawn of Gangsta Rap

An excerpt from Gerrick D. Kennedy,'s new book, Parental Discretion Is Advised: The Rise of N.W.A and the Dawn of Gangsta Rap.

At LAT, "The moment N.W.A changed the music world":

Eazy-E, Dr. Dre, Ice Cube, MC Ren and DJ Yella caused a seismic shift in hip-hop when they form N.W.A in 1986. With its hard-core image, bombastic sound and lyrics that were equal parts poetic, lascivious, conscious and downright in-your-face, N.W.A spoke the truth about life on the streets of Compton, then a hotbed of poverty, drugs, gangs and unemployment. In “Parental Discretion Is Advised: The Rise of N.W.A and the Dawn of Gangsta Rap” (Atria: 288 pp., $26), Times music reporter Gerrick D. Kennedy traces the origins of the group that birthed the first major disruption of hip-hop during the genre’s infancy. Ice Cube once said, “Everything in the world came after this group.” In this exclusive excerpt, Kennedy details the brash arrival of N.W.A.


OF THE MANY BIG BANGS that have transformed rap over the decades, N.W.A’s “Straight Outta Compton” is one of the loudest.

It was a sonic Molotov cocktail that ignited a firestorm when it debuted in the summer of 1988. Steered by Dr. Dre and DJ Yella’s dark production and Ice Cube and MC Ren’s striking rhymes, then brought to life by Eazy-E’s wicked charm, the record fused the bombastic sonics of Public Enemy’s production with vicious lyrics that were revolutionary or perverse, depending on whom you asked.

The world hadn’t heard anything like it before. Radio stations and MTV refused to add the title song to their playlists. Critics didn’t get it, couldn’t see past the language, or, worse, refused to acknowledge it as music. Politicians even launched attacks, working to great lengths to condemn the music and its creators.

N.W.A were to hip-hop what the Sex Pistols were to rock — and really, what’s more punk than having a name that dared to be spoken or written in full, and music that incensed a nation?

Red-faced and outraged Americans protested the group, police officers refused to provide security for its shows, and the FBI got involved, but that didn’t stop “Straight Outta Compton,” N.W.A’s debut album, from selling three million records without a radio single.

With “Straight Outta Compton,” N.W.A didn’t just manage to put its hood on the map, the group forced the world to pay attention to the rap sounds coming out of the West Coast. It’s an album that provided the soundtrack for agitated and restless black youth across America with its rough and raunchy tales of violent life in the inner city, expressed through razor-sharp lyrics.

“It was good music,” LA rap-radio pioneer Greg Mack said. “And the lyrics, they meant something.”

The emergence of N.W.A — who billed itself as the World’s Most Dangerous Group — in the late eighties provided a jolt to the rap industry. Public Enemy had already helped redefine the genre by ushering in aggressively pro-Black raps that were intelligent, socially aware and politically charged. But N.W.A opted for an angrier approach.

The group celebrated the hedonism and violence of gangs and drugs that turned neighborhoods into war zones, capturing it in brazen language soaked in explicitness. “Street reporters” is what they called themselves, and their dispatches were raw and unhinged — no matter how ugly the stories were.

Like the Beatles, N.W.A’s lineup was stacked with all-stars: Eazy-E, Ice Cube, Dr. Dre, and MC Ren would become platinum-selling solo rappers, while DJ Yella helped Dre break ground on a new sound in hip-hop.

They were the living embodiment of the streets where they were raised, and there was zero pretense about it. And when it came to subject matter, with N.W.A, politics took a backseat. Instead, frustrations about growing up young and black on the streets of South Central Los Angeles became the driving force behind their music.

Gangs, violence, poverty, and the ravishing eighties crack epidemic swept through black neighborhoods like F5 tornadoes. People were angry and restless, and without a flinch N.W.A documented its dark and grim realities like urban newsmen.

“Straight Outta Compton” was a flash point that spoke for a disenfranchised community and disrupted the order of those who were confronted with the voices and images of a community they’d much rather ignore. Black teens and young adults immersed in street life, yet looking for something to hold on to, flocked to the album. And so did white, suburban, middle-class teens who knew nothing about the “hood” or a life inside it, but looked to rap as an outlet for rebellion in the same way their parents gravitated toward the angsty countercultural attitudes percolating in rock music during the 1960s.

As unapologetically violent, misogynist, and problematic as their lyrics often were, the group’s harrowing depictions of urban nightmares provided a vital response to the growing disenfranchisement from the Reagan-era politics that had transformed the nation and created an economic catastrophe for metropolitan Los Angeles. N.W.A introduced an antihero. The way Melvin Van Peebles’s groundbreaking 1971 film “Sweet Sweetback’s Baadasssss Song” used America’s longstanding perception of black men as seething, violent hunks to politicize the image, N.W.A brought it to life by mixing reality with fantasy through its music — and the result was as terrifying as it was successful.

At its peak, Eazy’s Ruthless Records — a label he started strictly as a means to get off the streets — was the number-one independent label in the industry and the largest black-owned indie since Berry Gordy’s legendary Motown empire. Without Eazy laying down the foundation for hustlers-turned-record-executives, who knows if Death Row, Bad Boy, No Limit, or Cash Money could have existed. How would Jay-Z ever have known he could go from slinging crack cocaine to creating Roc-A- Fella had Eazy not done it less than a decade before?