Thursday, January 17, 2019

More on Idiot Instagram Influencer Caroline Calloway

Following-up from yesterday, "The Case of Caroline Calloway and the Influencer Economy."

See Robert Stacy McCain, at the Other McCain, "Caroline Calloway and the ‘Creativity Workshop’ Influencer Tour From Hell."

Miss Calloway is 27 now. She’s no longer the fresh-faced girl posting #adventuregram photos and spending Daddy’s money on an extended vacation “studying art history” in Cambridge. She’s got hundreds of thousands of Instagram followers but has yet to succeed in monetizing her “brand” because she’s unwilling to do any actual work.

Like, you land a $500,000 book contact — half a million dollars! — at age 24, and you can’t deliver the manuscript? Why? Because you were too busy “studying art history” and hanging out with Oscar? Or was it because you realized that your shallow life wasn’t really interesting enough to merit a “memoir”? But if somebody’s willing to pay you $500,000 for it, maybe you could fake it? For $500,000 I could write all kinds of wild stuff, maybe even the True Story of the Kentucky Fried Chicken Robbery, although otherwise I’d have to invoke my Fifth Amendment rights on advice of my Samoan lawyer...