But their crowd management techniques for the new attraction are definitely putting paying customers first. Everything's pricey, but heh, you gotta pay the price to feel nice.
At LAT, "Star Wars: Galaxy's Edge forces Disney to tap eons of crowd-control expertise":
Disneyland first wrestled with crowding on opening day in 1955 when restaurants ran out of food and drinks, lines formed at the bathrooms and visitors sneaked in with counterfeit tickets.Still more.
In the 1960s, Disneyland pioneered the use of stanchions and tape to create switchback queues for waiting visitors and provided entertainment to pass the time. The park took another swipe at the problem two decades ago, when it introduced “Fastpass,” the virtual queueing system.
But the opening this weekend of the biggest expansion in park history — the 14-acre Star Wars: Galaxy’s Edge — pushed Walt Disney Co. to launch perhaps its most comprehensive crowd-easing effort yet, in effect acknowledging that the 18.7 million people estimated to have visited Disneyland last year is a record primed for breaking.
“It’s always been an area of work for us because we know intuitively that it does impact the experience,” said Kris Theiler, vice president of Disneyland Park. ”By coming at it from a comprehensive perspective, we’re able to make some really big impacts.”
On Friday, the first day that the expansion was opened to the public, the hard-core Star Wars fans for the most part moved about the $1-billion land with ease. But the lines to the only operating ride as well as the cantina and the most anticipated shops — attractions in their own right — fluctuated from brief to excruciatingly long.
Giovanni Peraza, a recent high school graduate from Chandler, Ariz., complained that he waited an hour to ride the interactive Millennium Falcon: Smugglers Run. “It was too long,” he said.
But Karen Covington and her husband, Bill, from Del Mar said they were happily surprised that their wait for the ride was only 25 minutes.
“They are doing a good job of crowd control,” Bill Covington said.
“I hope it stays this way,” Karen added.
To keep crowds from creating gridlock, Star Wars employees directed parkgoers to move in a counterclockwise direction, starting at the Millennium Falcon ride and circling to the Middle Eastern styled marketplace.
About 90 minutes after the land opened, workers were seen putting black tape on the ground to create switchback lines near the opening of Savi’s Workshop, where visitors can build their own lightsaber. At about the same time, Oga’s Cantina, the space-themed pub, reached capacity and only allowed new entrants when the crowds thinned.
Disneyland executives, who stood by to assess the opening day, said they saw no surprises.
“It happened exactly as we thought it would,” said Josh D’Amaro, president of Disneyland Resort.
Anticipating an out-of-this-world demand for the fictional land, Disneyland required parkgoers to book a four-hour reservation period to visit the Star Wars expansion during the first three weeks. Visitors were given colored wristbands to identify those who were allowed in and those whose allotted four hours had run out.
When the reservation period for a Star Wars land visitor ended, the guest was not allowed to board an attraction or enter a shop and was told: “Your credentials have expired.”
The reservation system allowed the park to control how many people are in the Star Wars land at any given time. But even with such restrictions on guests, the wait time for the Millennium Falcon ride fluctuated Friday from 20 minutes to 70 minutes.
Disneyland is the second-most visited theme park in the world behind Walt Disney World’s Magic Kingdom in Florida, according to an annual attendance study by the Los Angeles consulting firm Aecom and Themed Entertainment Assn., a trade group for theme park designers and producers. Disneyland drew 18.7 million visitors last year while the Magic Kingdom hosted 20.9 million visitors, both up 2% from the year before.
Disney doesn’t release daily attendance figures, although longtime Walt Disney Imagineering art director Kim Irvine recently revealed that Disneyland attendance of 65,000 is a “normal” day. During holiday seasons, Disneyland has had to temporarily shut its gates from time to time when the park reached capacity, a ceiling that has never been publicly disclosed but some insiders have said is about 80,000 visitors.
Some industry experts say crowding worsened at Disneyland after the resort began in 2009 to offer monthly payment plans to make it easier for more visitors to afford annual passes.
Such passes range in price from $400 to $1,400.
To cope with the expected crowds during the 60th anniversary of the park in 2015, Disneyland opened up behind-the-scenes pathways to direct crowds around gridlock areas.
A year later, the theme park adopted a “demand pricing” policy that lowered admission ticket prices on a typically slow day — maybe a Wednesday in September — and increased prices on high-demand days. Disney portrayed the move as a crowd-management technique.
A study by the Los Angeles Times found that the queues at the park grew longer even after the dynamic pricing scheme was adopted.
In 2015, only three years after the Walt Disney Co. acquired Lucasfilm for $4 billion, the theme park announced plans for a $1-billion land based on the blockbuster Star Wars sci-fi franchise...
0 comments:
Post a Comment