See Sarah Rumpf, at IJR, "He Said He Was An Undecided Iowan Until He He Received This Controversial Mailer From Ted Cruz" (via Memeorandum):
As Iowans prepare to head to the caucuses on Monday for the nation’s first votes in the presidential primaries, the campaigns are pulling out all the stops. The mailer sent out by one Republican campaign, however, might end up backfiring.Keep reading.
Tom Hinkeldey, a resident of Alta, Iowa, tweeted a photo (which was later deleted because it included his personal address) on Friday evening of a mailer Sen. Ted Cruz’s campaign sent addressed to his wife, Steffany. The mailer was a large card printed to look like a manila envelope on one side and was labeled in all capital letters, “ELECTION ALERT,” “VOTER VIOLATION,” “PUBLIC RECORD,” and “FURTHER ACTION NEEDED.”
On the other side, the mailer said in red letters at the top, “VOTING VIOLATION.” The text then reads:
You are receiving this election notice because of low expected voter turnout in your area. Your individual voting history as well as your neighbors’ are public record. Their scores are published below, and many of them will see your score as well. CAUCUS ON MONDAY TO IMPROVE YOUR SCORE and please encourage your neighbors to caucus as well. A follow-up notice may be issued following Monday’s caucuses.
The mailer then listed his and Steffany’s name, along with five of their neighbors...
The Cruz campaign confirmed they're using the mailers, saying that their targeting was "'very narrow, but the caucuses are important and we want people who haven’t voted before to vote'."
Jay Caruso writes at Red State:
In my view, this is not how you go about convincing people and persuading them. This is a Donald Trump tactic and Cruz’s team should know better. Shaming people into voting is a great way to get them to vote for somebody else if they decide to do so.More at Memeorandum.
Either way, this could turn into one of those things that the media will harp on for the next two days and throw Cruz off message.