Romney's National Campaign Operation Will Be Hard to Overcome

At Los Angeles Times, "Mitt Romney's rivals don't have time on their side":

Five Republicans are fighting mightily to deny Mitt Romney a quick coronation as the party's presidential nominee. But if one of them emerges as his top challenger, a monumental task lies ahead: building a national campaign operation on the fly.‬

‪For Rick Santorum, Newt Gingrich or any other successful insurgent, the state-by-state scramble for delegates would require quick hiring of staffers scattered across the country — first and foremost in Florida, where Romney could essentially lock up the nomination in the Jan. 31 primary.‬

‪Offices must be rented, cellphones purchased. Endorsements must be lined up and scores of surrogates deployed. A deluge of media inquiries will gush in not just from the national media, but also from far-flung local news outlets, many of them in strategically vital regions that cannot be ignored.‬

‪Simultaneous challenges abound: new TV ads to be produced and tested with focus groups, polls to be taken, brochures to be printed, and databases to be culled to target voters susceptible to persuasion through phone calls and mail.‬

‪Seasoned advance staff must navigate the candidate through multiple events a day in diverse and unfamiliar towns. Trivial missteps can escalate instantly into YouTube nightmares.‬

‪Not least, operatives steeped in arcane state election rules must run petition drives to get the candidate's name on ballots for primaries weeks or months away, a chore neglected early on — to their detriment — by Santorum, Gingrich and Rick Perry.‬

‪All the while, any Republican who manages to become Romney's chief opponent will have to keep raising money at a breakneck pace and maintain a vigorous schedule of events — and compete against a front-runner whose national infrastructure is set firmly in place.‬

‪"It's very difficult to put the wings on while the plane is flying," said Steve Schmidt, who managed John McCain's campaign in 2008. "It becomes a very, very complicated operation — very, very quickly."‬

Now, notice that advertisement at the clip. Romney's racked up a load of social policy flip-flops, so perhaps the campaign's putting the message out that he's got bona fides. Either way, evangelicals dissed him in Texas yesterday. See Tina Korbe, "Tony Perkins Announces Evangelical Support for Rick Santorum."