'Between super-efficient traditional vehicles on one side, and battery or plug-in hybrid technologies on vehicles such as the Nissan Leaf or Chevrolet Volt on the other, it’s possible the traditional hybrid is being squeezed...'

From Bill Howard, at Extreme Tech, "Why hybrids are dying: Gas engines are good enough on mpg, plug-ins are sexier":

The sporty five-passenger SUV that I’m whipping around country roads gets 35 mpg on the highway. And it’s not a hybrid. It’s the Mazda CX-5 Skyactiv with a host of high-efficiency technologies that gives the CX-5 hybrid-like fuel economy without the $2,000-$4,000 bump in price that comes with many hybrid vehicles. Between super-efficient traditional vehicles on one side, and battery or plug-in hybrid technologies on vehicles such as the Nissan Leaf or Chevrolet Volt on the other, it’s possible the traditional hybrid is being squeezed. Except Toyota, the 800 pound gorilla of hybrid nation.

RTWT at that top link.