Saturday, January 19, 2008

Target Dismisses Bloggers Over Advertisement

From Memeorandum: Feminists don't appreciate Target Corporation's Times Square advertisement depicting a woman lying on a target symbol with her vagina centered in the middle (via Amy Alkon).

The company dismissed the concerns of a
youth advocacy blogger:

Target billboard depicting a woman spreadeagled over a Target logo with her vagina centered squarely on the bullseye has some parents and feminists all riled up. One of them, Amy from, contacted Target to see if they realized, you know, that their ad had a woman's crotch centered on the bullseye.

"Good Morning Amy,

Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.

Once again thank you for your interest, and have a nice day."

Whatever you may think of the ad, (we don't really care) the idea that blogs do not reach Target's "core guest" is idiotic. This website is a non-traditional media outlet and we're certain that our readers shop at Target.

I'm not too fired up about it, and probably would not have thought of a woman's reproductive organ first upon seeing the billboard. But I like Amy Alkon's comment:

She's making a snow angel, retards. For people who are supposedly about seeing women "as people first," these feminists sure are all about pussy!

Target wisely told the nitwit bloggers who whined to them that they don't deal with "non-traditional media outlets." Which is much politer than saying "We don't negotiate with morons."

Personally, I find the billboard kinda kicky.

Looks Christmasy to me - I sometimes go to the beach on Christmas day, without neck scarves.

Interesting, in any case.

For a company that's supposed to be so hip, they're awfully square when it comes to online communications. Maybe that's why Isaac Mizrahi left Target to rescue Liz Claiborne from oblivion.