In Santa Ana, Mexicans Attack New Businesses for 'Ethnic Cleansing'

At New York Times, "New Faces and a Contentious Revival":

SANTA ANA, Calif. — Business has never been slower at Mina Bridal, which sells billowing taffeta ballroom dresses in colors like hot pink and electric blue for quinceañeras, the traditional 15th birthday celebration for Mexican girls.

Mina Madriles, who has run the downtown store for nearly three decades, said that a generation ago girls would have elaborate parties just as their parents had — where a $1,000 dress was just a fraction of the expense. Now, she is giving away her dresses to some families who hire her to coordinate the party at their homes to save money.

“Nobody has any money anymore; there’s nothing we can do,” Ms. Madriles said.

Fourth Street — also known as Calle Cuatro — has long been the center of Latino business in Orange County, the place where Mexican immigrants could find nearly anything they might have looked for in their homelands. Along some stretches, it is impossible to hear anything but Spanish. The signs beckon customers to travel to Guadalajara or buy a pair of snakeskin cowboy boots for a “super discuento,” and the sidewalk vendors shout, “Frutas, frutas,” as they call attention to their freshly cut coconuts and mangos.

But as the economy has soured, many of these stores have struggled to stay afloat. Some stores closed, others asked their landlords for a reduction in rent. At the same time, several property owners began pressing to create a group to improve downtown Santa Ana.

The owners, who were mostly white, were determined to make it more welcoming to English-speaking clients and bring in customers from more affluent parts of Orange County. What they really wanted to do, opponents said, was scrub away any suggestion that it is an immigrant hub, in a city that is 85 percent Latino. Fiesta Marketplace changed its name to “East End,” and the pink buildings that might evoke a Mexican plaza were repainted in muted hues. A few stores put up signs proclaiming, “Stop ethnic cleansing.”

I grew up in neighboring Orange, and Santa Ana's been a Mexican enclave for decades. With 85 percent of the population Hispanic, I don't think folks need to worry about "ethnic cleansing." The economy hitting everybody pretty hard, and you'd think Santa Ana locals would be pleased with new businesses entering the market.

RELATED: At Los Angeles Times, "Children of immigrants hit an economic ceiling."

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