America Is 'War on Women' Weary

From Kim Strassel, at WSJ:

Colorado Sen. Mark Udall has been called a lot of things, but the nickname highlighted during his Tuesday debate with Republican Cory Gardner deserves some meditation. “Mr. Udall,” said the female debate moderator, “your campaign has been so focused on women’s issues that you’ve been dubbed ‘Mark Uterus’ . . . Have you gone too far?”

Don’t tell Harry Reid , but the “war on women” theme is losing political altitude. Don’t tell the entire Democratic Party, in fact, which this year chose to elevate this attack—that Republicans are hostile to women—to the top of its political strategy. Mr. Reid spent most of the past year holding Senate show votes (on “equal” pay or the Violence Against Women Act) designed to give his candidates further political ammunition. Democrats by some estimates have already devoted as much as 60% of their $120 million in midterm TV advertising to the “war on women”—claiming Republican candidates are anti-birth-control, anti-women’s-health, anti-reproductive rights, anti-equal pay. Even Republicans at the height of anti-ObamaCare fervor were never so monomaniacal.

When a party throws $70 million at an issue, it will move the voter dial. Yet what’s remarkable is how little that dial is moving for Democrats compared with past elections. In Colorado, where Mr. Udall and his allies have beaten the “war on women” drum harder than any campaign, the most recent poll, from Quinnipiac, shows Mr. Gardner down by only three points among women. Colorado Republican Ken Buck, who failed in a Senate bid in 2010, lost women by 17 points.

New Fox News state polls show the same everywhere. Alaska Republican Senate candidate Dan Sullivan is losing women by five points. In Kentucky, GOP Sen. Mitch McConnell is down among women voters by two points—and he’s running against a Democratic woman. Republican Tom Cotton in Arkansas is outright tied among women against Democratic Sen. Mark Pryor.

Credit for these tight margins goes partly to the GOP, which after too many thrashings finally came into an election with a counter-strategy. The National Republican Senatorial Committee put a new premium on picking nominees talented enough to avoid saying stupid stuff. This was no small task, given the media’s obsessive focus in interviews and debates on social issues, and thus the endless potential for Republican error. Less than a month from Election Day, the GOP has yet to suffer a Todd Akin moment.

Republican candidates have also gone on offense. Mr. Gardner (as well as a half-dozen other GOP Senate candidates) flummoxed the left with his support for over-the-counter birth control. The position has helped inoculate him from Democratic assaults. Republicans still could—and should—do more to highlight Democratic extremism on social issues. Mr. Udall, for instance, recently refused to say he was opposed to sex-selective abortions, meaning he’s apparently not against terminating girl babies solely because they are girls. War on women?

Mr. Udall’s race offers another insight into the Democrats’ diminishing war-on-women returns. Women are open to a bit of fear-mongering about Republicans, but they are less sure about a Democrat who can’t talk about anything else...

Exactly. Look squirrel!

More at that top link.