Half of all U.S. adults now have a mobile connection to the web through either a smartphone or tablet, significantly more than a year ago, and this has major implications for how news will be consumed and paid for, according to a detailed new survey of news use on mobile devices by the Pew Research Center's Project for Excellence in Journalism (PEJ) in collaboration with The Economist Group.Continue reading.
At the center of the recent growth in mobile is the rapid embrace by Americans of the tablet computer. Nearly a quarter of U.S. adults, 22%, now own a tablet device-double the number from a year earlier. Another 3% of adults regularly use a tablet owned by someone else in their home. And nearly a quarter of those who don't have a tablet, 23%, plan to get one in the next six months. Even more U.S. adults (44%) have smartphones, according to the survey, up from 35% in May 2011.
News remains an important part of what people do on their mobile devices-64% of tablet owners and 62% of smartphone owners say they use the devices for news at least weekly, tying news statistically with other popular activities such email and playing games on tablets and behind only email on smartphones (not including talking on the phone). This means fully a third of all U.S. adults now get news on a mobile device at least once a week.
Mobile users, moreover, are not just checking headlines on their devices, although nearly all use the devices for the latest new[s] updates. Many also are reading longer news stories - 73% of adults who consume news on their tablet read in-depth articles at least sometimes, including 19% who do so daily. Fully 61% of smartphone news consumers at least sometimes read longer stories, 11% regularly.
And for many people, mobile devices are adding how much news they consume. More than four in ten mobile news consumers say they are getting more news now and nearly a third say they are adding new sources.
These findings and others in this report build upon a comprehensive study conducted by PEJ and The Economist Group a year ago that provided an in-depth look at news consumption on tablets among early adopters. The new report, which is based on a survey of 9,513 U.S. adults conducted from June-August 2012 (including 4,638 mobile device owners), probes mobile news habits more deeply across the wider population of users, looks at smart phone use as well, and examines the financial implications of those habits for news.
Here's my blog's mobile URL: http://americanpowerblog.blogspot.com/?m=1.
I'll be adding some kind of sidebar announcement for mobile users, perhaps like the one at Pundette's.
I'm not a mobile user myself, although I'm in the market for a new cell phone, which will probably be an iPhone 5. I'll update with more information on that later.
Meanwhile, there's more at Poynter, "Mobile news habit grows, creating new business opportunity with old challenges." (Via Mediagazer.)
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