Wednesday, July 30, 2008

Going Negative: McCain's New Attack Campaign

Unlike some in the GOP, I'm not worried about John McCain's new aggressiveness in attacking Barack Obama's cultural and political liabilities.

The latest indication of McCain's increasing focus is the new "
Celeb" ad buy:

Here's the text:

He's the biggest celebrity in the world.
But, is he ready to lead?
With gas prices soaring, Barack Obama says no to offshore drilling.
And, says he'll raise taxes on electricity.
Higher taxes, more foreign oil, that's the real Obama.
JOHN MCCAIN: I'm John McCain and I approved this message.

Here's some analysis on McCain's new tack:

As Obama seems to be preparing to become president following his whirlwind trip to the Middle East and Europe, the McCain campaign is stepping up its criticisms with an aggressive new communications strategy.

McCain, himself, has suggested that Obama would prefer to lose the Iraq war in order to win the election. He has run a television ad blaming Obama for high gas prices, and has criticized him for skipping a meeting with injured U.S. troops in Germany because he couldn't bring television cameras along. All are charges that the Obama campaign vehemently disputes and are disputable.

But McCain advisers say that Obama's hyper-charged celebrity is one thing not open for debate, noting that no one else could just show up in Berlin to find 200,000 Germans screaming his name.

"There are some things about this race that cannot be changed. The fact that Barack Obama is the biggest celebrity in the world is a fundamental truth in the eyes of most Americans and people around the world," said McCain spokesman Tucker Bounds. "We cannot argue against what is true. What we can make a case for is that despite his enormous celebrity status, his policies and his positions are not what the American people want in a president because he's inexperienced and his policies underscore a lack of judgment that Americans will not vote for in November."
In the meantime, the Obama camp is squirming under the microscope.

Obama's non-bounce from the European tour is proving just how politically disastrous the trip was.