Wednesday, September 10, 2014

Thank the Left's Minimum Wage Protests: McDonald’s to Offer Burger Orders by Machine

Leftists are so stupid. Demands for a $15.00 minimum wage, which have been targeted particularly at McDonald's, will backfire, resulting in more automation at the restaurant chain, and the increasing loss of entry-level jobs.

But then, leftists destroy everything they get their hands on.

At WaPo, "McDonald’s fresh hope to turn around slumping sales: Ordering burgers from a machine":
If you’ve ever felt guilty ordering at McDonald’s, the fast-food mega-chain has just the fix: You can now order your own quarter-pound bacon cheeseburger from a welcoming, non-judging machine.

Battling the worst sales slump in a decade and competition from build-your-own upstarts like Chipotle and Smashburger, McDonald’s is expanding a test concept built around ordering via tablet. Just tap on a screen and watch as your burger’s toppings (and calories) pile on, then wait for an employee to bring it over. No human interaction necessary.

McDonald’s move towards dehumanization, launched as a pilot last winter and expanded across San Diego last week, is part of a larger trend of chain eateries turning tablets into your full-time restaurant buddy: equal parts menu, server and paycheck. Applebee’s, Panera Bread and even airport bars have installed tablets to allow diners to order food or booze without a wait....

With tablet ordering, “you can serve more lunches per hour, and the customers, since so many use their smartphone for just about everything, see it as more convenient,” Standard & Poor’s credit analyst Chuck Pinson-Rose said. “We’re moving toward a point where you have to have these sorts of things. … But it hasn’t gained universal acceptance yet. I don’t know if it’s really going to move the [sales] needle in a big way.”

The tablets could give McDonald’s a few added bonuses outside sales, including helping whisk data more directly back to headquarters on what customers really want. A workforce of tablets could even potentially allow the firm to cut back in staffing. Pay at McDonald’s and other fast-food giants have recently been slammed in nationwide protests...
More.

Yes, so less people will be able to find jobs.

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