You might think something like couldn't possibly happen, but the internet being what it is, I must say, this is one of the worst cases of online harassment I've ever heard of, dang.
Outrageous lies destroyed Guy Babcock’s online reputation. When he went hunting for their source, what he discovered was worse than he could have imagined.
Guy Babcock vividly remembers the chilly Saturday evening when he discovered the stain on his family. It was September 2018. He, his wife and their young son had just returned to their home in Beckley, an English village outside of Oxford. Mr. Babcock still had his coat on when he got a frantic call from his father.
“I don’t want to upset you, but there is some bad stuff on the internet,” Mr. Babcock recalled his father saying. Someone, somewhere, had written terrible things online about Guy Babcock and his brother, and members of their 86-year-old father’s social club had alerted him.
Mr. Babcock, a software engineer, got off the phone and Googled himself. The results were full of posts on strange sites accusing him of being a thief, a fraudster and a pedophile. The posts listed Mr. Babcock’s contact details and employer.
The images were the worst: photos taken from his LinkedIn and Facebook pages that had “pedophile” written across them in red type. Someone had posted the doctored images on Pinterest, and Google’s algorithms apparently liked things from Pinterest, and so the pictures were positioned at the very top of the Google results for “Guy Babcock.”
Mr. Babcock, 59, was not a thief, a fraudster or a pedophile. “I remember being in complete shock,” he said. “Why would someone do this? Who could it possibly be? Who would be so angry?”
Then he Googled his brother’s name. The results were just as bad.
He tried his wife.
His sister.
His brother-in-law.
His teenage nephew.
His cousin.
His aunt.
They had all been hit. The men were branded as child molesters and pedophiles, the women as thieves and scammers. Only his 8-year-old son had been spared.
Guy Babcock was about to discover the power of a lone person to destroy countless reputations, aided by platforms like Google that rarely intervene. He was shocked when he discovered the identity of the assailant, the number of other victims and the duration of the digital violence.
Uncensored Vengeance
Public smears have been around for centuries. But they are far more effective in the internet age, gliding across platforms that are loath to crack down, said Peter W. Singer, co-author of “LikeWar: The Weaponization of Social Media.”
The solution, he said, was to identify “super-spreaders” of slander, the people and the websites that wage the most vicious false attacks.
“The way to make the internet a less toxic place is setting limits on super-spreaders or even knocking them offline,” Mr. Singer said. “Instead of policing everyone, we should police those who affect the most people.”
The Babcock family had been targeted by a super-spreader, dragged into an internet cesspool where people’s reputations are held for ransom.
Mr. Babcock was sure there was a way to have lies about him wiped from the internet. Many of the slanderous posts appeared on a website called Ripoff Report, which describes itself as a forum for exposing “complaints, reviews, scams, lawsuits, frauds.” (Its tagline: “consumers educating consumers.”)
He started clicking around and eventually found a part of the site where Ripoff Report offered “arbitration services,” which cost up to $2,000, to get rid of “substantially false” information. That sounded like extortion; Mr. Babcock wasn’t about to pay to have lies removed.
Ripoff Report is one of hundreds of “complaint sites” — others include She’s a Homewrecker, Cheaterbot and Deadbeats Exposed — that let people anonymously expose an unreliable handyman, a cheating ex, a sexual predator.
But there is no fact-checking. The sites often charge money to take down posts, even defamatory ones. And there is limited accountability. Ripoff Report, like the others, notes on its site that, thanks to Section 230 of the federal Communications Decency Act, it isn’t responsible for what its users post.
If someone posts false information about you on the Ripoff Report, the CDA prohibits you from holding us liable for the statements which others have written. You can always sue the author if you want, but you can’t sue Ripoff Report just because we provide a forum for speech.
With that impunity, Ripoff Report and its ilk are willing to host pure, uncensored vengeance.
A Familiar Portrait
Google results are often the first impression a person makes. They help people decide whom to date, to hire, to rent a home to. Mr. Babcock worried that his family’s terrible Google search profiles could have serious repercussions, particularly for his 19-year-old nephew and his 27-year-old cousin, both just starting out in life.
Two weeks after Mr. Babcock discovered the pedophile posts, a friend called: He’d heard about the accusations from another village resident. Someone had spotted them while Googling an ice-cream parlor the Babcock family owned. Mr. Babcock soon installed a home security system; he’d read about vigilantes going after accused child molesters.
He and members of his extended family reported the online harassment to police in England and Canada, where most of them lived. Only the British authorities appeared to take the report seriously; a 1988 law prohibits communications that intentionally cause distress. An officer with the local Thames Valley police told Mr. Babcock to gather the evidence, so he and his brother-in-law, Luc Groleau, who lives outside of Montreal, started cataloging the posts in a Google document. It grew to more than 100 pages.
In October 2018, while scrolling through items deep in his Google results, Mr. Babcock came across a blog where a commenter falsely called him “a former janitor” who was “masquerading as an IT consultant.” It was similar to attacks elsewhere, but this one had an author photo attached: a woman with long, reddish hair, wearing a black blazer and chunky earrings...
