THE Internet has been abuzz over the spectacle of President Obama and the prime ministers of Britain and Denmark snapping a photo of themselves — a “selfie,” to use the mot du jour — with a smartphone at the memorial service for Nelson Mandela in South Africa on Tuesday.Social contract? Screw your social contract. It's all about the cult of Obama these days.
Leaving aside whether it was appropriate, the moment captured the democratization of image making that is a hallmark of our gadget-filled, technologically rich era.
Manifestly undemocratic, in contrast, is the way Mr. Obama’s administration — in hypocritical defiance of the principles of openness and transparency he campaigned on — has systematically tried to bypass the media by releasing a sanitized visual record of his activities through official photographs and videos, at the expense of independent journalistic access.
The White House-based press corps was prohibited from photographing Mr. Obama on his first day at work in January 2009. Instead, a set of carefully vetted images was released. Since then the press has been allowed to photograph him alone in the Oval Office only twice: in 2009 and in 2010, both times when he was speaking on the phone. Pictures of him at work with his staff in the Oval Office — activities to which previous administrations routinely granted access — have never been allowed.
Instead, here’s how it’s done these days: An event involving the president discharging his official duties is arbitrarily labeled “private,” with media access prohibited. A little while later an official photo is released on the White House Flickr page, or via Twitter to millions of followers. Private? Hardly.
These so-called private events include meetings with world leaders and other visitors of major public interest — just the sorts of activities photojournalists should, and used to, have access to.
In response to these restrictions, 38 of the nation’s largest and most respected media organizations (including The New York Times) delivered a letter to the White House last month protesting photojournalists’ diminished access.
A deputy press secretary, Josh Earnest, responded by claiming that the White House had released more images of the president at work than any previous administration. It is serving the public perfectly well, he said, through a vibrant stream of behind-the-scenes photographs available on social media.
He missed the point entirely.
The official photographs the White House hands out are but visual news releases. Taken by government employees (mostly former photojournalists), they are well composed, compelling and even intimate glimpses of presidential life. They also show the president in the best possible light, as you’d expect from an administration highly conscious of the power of the image at a time of instant sharing of photos and videos.
By no stretch of the imagination are these images journalism. Rather, they propagate an idealized portrayal of events on Pennsylvania Avenue.
If you take this practice to its logical conclusion, why have news conferences? Why give reporters any access to the White House? It would be easier to just have a daily statement from the president (like his recorded weekly video address) and call it a day. Repressive governments do this all the time.
American presidents have often tried to control how they are depicted (think of the restrictions on portraying Franklin D. Roosevelt in his wheelchair). But presidents in recent decades recognized that allowing the press independent access to their activities was a necessary part of the social contract of trust and transparency that should exist between citizens and their leaders.
"We can choose a world defined not by our differences—but by our common hopes." —Obama at Mandela's memorial service: pic.twitter.com/GQdSdMLl8h
— The White House (@WhiteHouse) December 11, 2013
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