At Telegraph UK, "William, Kate and Harry’s Olympic effort to 'sell' UK to the world":
Their daily presence at Olympic events sporting Team GB polo shirts has seen the Duke and Duchess of Cambridge and Prince Harry emerge as the most visible brand ambassadors for UK plc during the Games.
While all three share a keen interest in sport, the royal trio, who have attended up to four Olympic events a day while also meeting with foreign dignitaries and international business figures, have embarked on a dedicated push to “sell” the UK to the world during and beyond the Olympic Games.
A royal aide said: “The Duke and Duchess and Prince Harry have been throwing themselves into the Olympics with gusto as they recognise that the Games provides a unique moment for the country to sell itself and they recognise they are in a unique position to represent the nation to our friends and partners around the world.”
The Duke and Duchess plan to further consolidate their high profile drive to boost the British economy during their Diamond Jubilee tour of Singapore and Malaysia next month, when they will visit a new Rolls Royce aircraft engine manufacturing plant in Singapore, opened by the Prime Minister David Cameron earlier this year.
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