Before Hillary Clinton was declared the winner in Texas, most American voters had read, seen, or heard about her 3:00 a.m. telephone commercial. A Rasmussen Reports national telephone survey found that 43% had seen at least part of the commercial which was played incessantly on news networks and other outlets for days. Another 16% had heard something about it and the overwhelming majority (81%) correctly identified Hillary Clinton as the candidate whose campaign ran the commercial (see the commercial).The Rasmussen results provide an initial statistical answer to the issue raised in my earlier post, "Tough and Ready: How Will McCain's Defense Message Sell?"
The commercial was credited as one factor enabling Clinton to turn her campaign around in Texas last week. But, 42% of all voters said the person they’d most want to answer the phone was John McCain. Among all voters, 25% picked Clinton and another 25% named Obama as the person they’d want in the White House when a foreign policy crisis call arrived.
So far, McCain's experience and national security credentials appear to be selling pretty well.
0 comments:
Post a Comment