Thursday, July 28, 2011

L'Oreal Ads Banned by Britain's Advertising Standards Agency

At Fox News, "L'Oreal Forced to Pull Julia Roberts Ads After Watchdog Groups Deems Retouching Unrealistic."

And at New York Times, "British Authority Bans Two Ads by L’Oréal":

On Wednesday, an advertising watchdog group in Britain upheld complaints that had been lodged against the cosmetics giant, forcing the company to withdraw two advertisements deemed misleading.

The group, the Advertising Standards Authority, began investigating the ads after Jo Swinson, a member of Parliament from the Liberal Democrat Party, filed a complaint about them. According to reports, Ms. Swinson and other Liberal Democrats support banning advertisements that use digital technology to create misleading ads.

The ads in question featured the actress Julia Roberts and the supermodel Christy Turlington. Ms. Roberts’s ad was for a Lancôme brand foundation called Teint Miracle. Ms. Turlington’s ad, for a Maybelline brand foundation called the Eraser, showed parts of her face covered by the makeup as having fewer wrinkles in contrast to the parts of her face that were not covered. The ads ran in the February editions of women’s fashion magazines Red and Grazia in Britain.
The funny is that these are beautiful women without all the retouching.

More at the link.


Clausewitz said...

But..... Isn't the whole concept about cosmetics "about" deception?