Apple Preps Launch of New Smaller iPad

At PC World, "Report: Apple Preps iPad Mini to Battle Nexus 7, Kindle Fire."

And at WSJ, "Apple Preps for Smaller Tablet: Parts Makers in Asia Gear Up to Produce Device With Smaller Screen Than iPad":

Apple Inc.'s component suppliers in Asia are preparing for mass production in September of a tablet computer with a smaller screen than the iPad, people familiar with the situation said, suggesting a launch for the device is near.

Two of the people said that the tablet's screen will likely be smaller than eight inches. The iPad's screen measures 9.7 inches, unchanged since the first model was released in 2010.

Officials at the component suppliers, who declined to be named, said this week that Apple has told them to prepare for mass production of the smaller tablet. The Wall Street Journal reported in February that Apple was testing such a device but hadn't yet decided whether to proceed with production.

One person said the screen makers Apple is working with include LG Display Co. of South Korea and Taiwan-based AU Optronics Co.

An Apple spokeswoman in California declined to comment.

Analysts said a smaller tablet could help Cupertino, Calif.-based Apple maintain its dominance in a market that keeps getting more crowded. Competitors include Samsung Electronics Co. and Amazon.com Inc., while Microsoft Corp. and Google Inc. recently unveiled tablet devices.

Last year, the iPad held a 62% share of the world-wide tablet market, according to market research firm IHS iSuppli, which expects overall tablet sales this year to surge 85% to 126.6 million units.

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