Ban imposed on basketball team owner #donaldsterling over racist remarks is widely welcomed http://t.co/L6ObAzPCNP pic.twitter.com/jVcX4YEYal
— BBC News (World) (@BBCWorld) April 30, 2014
Donald Sterling has been shamed, fined $2.5 million and banned for life by the NBA for his incendiary remarks about race.More.
But none of that changes the fact that Sterling still owns the Los Angeles Clippers, which gives him options.
"This may set up nicely for him," said David Carter, executive director of USC's Sports Business Institute. "He could ride off into the sunset a la Frank McCourt."
Much like the former Dodgers owner, Sterling might be forced to sell his franchise at an opportune moment, shortly before the NBA renegotiates its lucrative national television contract. An auction-like frenzy could drive the price toward $1 billion.
Or the historically litigious Sterling might turn his back on that staggering profit, choosing to stand and fight.
"If he truly doesn't want to sell, I'm going to guess he could tie this up for the rest of his life," said Richard Sheehan, author of "Keeping Score: The Economics of Big-Time Sports." "It would be an absolute disaster."
Attempts to reach Sterling for comment Tuesday were unsuccessful, so his immediate plans remained unclear...
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