Googlization

A book review, from Evgeny Morozov, at The New Republic, "Don't Be Evil: Google and the Technocratic Conscience":

For cyber-optimists and cyber-pessimists alike, the advent of Google marks off two very distinct periods in Internet history. The optimists remember the age before Google as chaotic, inefficient, and disorganized. Most search engines at the time had poor ethics (some made money by misrepresenting ads as search results) and terrible algorithms (some could not even find their parent companies online). All of that changed when two Stanford graduate students invented an ingenious way to rank Web pages based on how many other pages link to them. Other innovations spurred by Google—especially its novel platform for selling highly targeted ads—have created a new “ecosystem” (the optimists’ favorite buzzword) for producing and disseminating information. Thanks to Google, publishers of all stripes—from novice bloggers in New Delhi to media mandarins in New York—could cash in on their online popularity.

Cyber-pessimists see things quite differently. They wax nostalgic for the early days of the Web when discovery was random, and even fun. They complain that Google has destroyed the joy of serendipitous Web surfing, while its much-celebrated ecosystem is just a toxic wasteland of info-junk. Worse, it’s being constantly polluted by a contingent of “content farms” that produce trivial tidbits of information in order to receive a hefty advertising paycheck from the Googleplex. The skeptics charge that the company treats information as a commodity, trivializing the written word and seeking to turn access to knowledge into a dubious profit-center. Worst of all, Google’s sprawling technology may have created a digital panopticon, making privacy obsolete.

Well, who's right?

If you've read Morozov previously you might have an idea. Either way, continue reading.