Thursday, September 29, 2011

MSNBC Falling to Third Place in Cable Ratings

Well, yeah.

With socialist news anchors like Lawrence O'Donnell interviewing idiot socialist filmmaker hypocrites like Michael Moore, what could go wrong?

At New York Times, "MSNBC Is Close to Falling to Third Place in Cable News Ratings":

How badly has MSNBC been hurt by the loss of Keith Olbermann? Enough, apparently, to be on the verge of falling back into third place among the cable news networks.

The ratings results for the month of September show that CNN, long relegated to third place in the prime-time cable news competition, is edging its way back up, while MSNBC is moving in the other direction.

For the month, CNN averaged 257,000 viewers in prime time in the category that counts most to the networks — viewers between the ages of 25 and 54 — because that is where the advertising money goes for news programming. MSNBC was just barely ahead with 269,000 viewers. (Neither approached the leader, Fox News, with 526,000).

Both CNN and MSNBC had one especially strong night because of the Republican presidential debates. With those excluded, however, CNN beat MSNBC, 219,000 to 207,000. A year ago, when Mr. Olbermann still occupied the 8 p.m. hour, MSNBC edged CNN by 83,000 viewers, with 256,000 viewers for MSNBC to 173,000 for CNN.

The change in the September ratings was most noticeable at 8 p.m., where CNN has moved its best-known host, Anderson Cooper. The network’s performance during that hour has improved by 38 percent over last year, growing to 215,000 viewers from 156,000.

On MSNBC, meanwhile, Lawrence O’Donnell has lost 100,000 viewers from the numbers Mr. Olbermann posted last September, with 185,000 viewers in the 25-to-54 age group, a drop of 35 percent. (Bill O’Reilly on Fox, as always, dwarfs his competitors with about three times as many viewers, 611,000.)

More ominously, the falloff for Mr. O’Donnell seems to be affecting MSNBC’s biggest name, Rachel Maddow. Her audience dropped 15 percent this year, to 245,000 from 289,000. She still beats Piers Morgan on CNN in the 9 p.m. hour, but his show has improved 18 percent over Larry King’s ratings last year, with 193,000 viewers to Mr. King’s 164,000.
Actually, no. Viewers don't want left-wing partisan news shows. Progressives are in power now and people are dying out there, literally, without economic growth and without hope. It's the Democrats' legacy that's being rejecting, because consumers are calling bull on MSNBC's "Lean Forward" news scam.

What a joke.

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