Thursday, August 25, 2011

Apple's Deep Bench

See Wall Street Journal, "Apple Has Deep Bench":

There are few chief executives who are as closely identified with a company as Steve Jobs has been with Apple Inc. Now that he is stepping down as chief executive— although he will be chairman—it will largely be up to his deputies to make sure that the company continues to stay ahead of the competition with trend-setting products and services that impress consumers.

Since Mr. Jobs returned to Apple in 1997 after being ousted in 1985 from the company he founded, he has brought the company back from the brink of bankruptcy, revived its Macintosh computer business and played an unusually important role in the introduction of ground-breaking products like the iPod, iPhone and iPad.

As CEO, he provided a charismatic persona and sharp instinct for knowing what consumers want. But his bench is considered a strong management team that has largely stayed out of the limelight until now.
Continue reading.

RELATED: At New York Times, "Without Its Master of Design, Apple Will Face Challenges."