What's the Point? Weight Watchers Rolls Out New Food Management System

This might come as a surprise to JBW --- who loves to dis me with fat jokes and weightist slurs --- but I joined my wife in a Weight Watchers diet regimen back in 1998. I had recently bulked up to about 210 pounds. I'd been doing heavy weight training (body building) and I wanted to get lean. I was cross-training with cycling and running as well as working out at the gym. My wife mostly walked, and she'd had success with weight watchers in the past. The system previously focused on portion control, but around the time my wife rejoined they'd switched over to a point system. And it was pretty rigorous --- and easy to follow if one stayed focused. We both lost weight. I remember being hungry sometimes. Vegetables were freebies (no points). But it was long stretch between lunch and dinner sometimes, and then we'd have these tiny little meals and I'd say, "That's it"? And my wife would say, "I get an ice cream bar because I saved up the points"? To which I'd say, "drats!"

Anyway, I gotta tell my wife about this: Weight Watchers has revamped the system. See NYT, "Weight Watchers Upends Its Points System":

Their world had been rocked, and the questions came fast and furious: A 31-year-old teacher from Midtown Manhattan who had barely touched a banana in six years wanted to know if she could really consume them with impunity. A small-business owner from TriBeCa wondered whether she was being nudged to part with that second (or third) glass of wine. And a woman with silky brown hair, on her way out the door after a Weight Watchers meeting in the basement of a Park Avenue South office building, had a particularly urgent need.

“I just have one question,” the woman said. “How much is a potato latke? I need to know for tonight.”

They and others had been searching for answers and grappling with their implications since Sunday, when Weight Watchers began unveiling its first major overhaul to its cultlike points system, prompting the 750,000 members who attend weekly meetings across the United States — and some one million online adherents — to rethink how they shop, cook and eat.

The new plan, company officials say, is based on scientific findings about how the body processes different foods. The biggest change: All fruits and most vegetables are point-free (or free of PointsPlus, as the new program is called). Processed foods, meanwhile, generally have higher point values, which roughly translates to: should be eaten less.

“If I lived in the Caribbean, maybe I’d be able to make goal,” said Susan J. Slotkis, 64, an interior designer at the Park Avenue South meeting on Wednesday. “The pineapple is great; all the fruits are fresh; you’re never tempted to drink juice.” In the new system, oranges are free, but eight ounces of orange juice cost three points.

When Weight Watchers introduced its points plan to Americans in 1997, it captivated a generation of women, propelling the company into a $1.4 billion empire. Weight Watchers points became a cultural touchstone: Restaurants like Applebee’s distributed special Weight Watchers menus; food companies like Healthy Choice listed points on their soup cans; and members bought Weight Watchers cookbooks, scales and points calculators. Members pay $12 to $15 a week to attend one of 20,000 weigh-ins and pep talks across the nation, or $65 to use the company’s Internet-monitoring program for three months.

Under the old points plan, all participants were given daily and weekly allowances of points, based on their particular bodies, and each food, from apples to pepperoni pizzas, was given a point value, based primarily on the number of calories it contained, with slight adjustments for fat (bad) and fiber (good).

“You could be holding an apple in one hand, which was two points, and you could be holding a 100-calorie snack pack of Oreos in the other hand, which was also two points,” David Kirchhoff, the president and chief executive of Weight Watchers International, said in a telephone interview.

Now, all of that has been upended. The new system allots points based on a complex formula that considers each item’s mix of protein, fiber, carbohydrates and fat. Making it more confusing, most people are now given more total allowed points — a kind of new math that requires recalculation of what had been ingrained.