Wednesday, July 15, 2009

Instapundit Carblogging

Well it's not all hotlinks and traffic over at Instapundit. The dude's a car guy, Mazda cars, to be exact, "RX-8 UPDATE":

Okay, it’s now been, believe it or not, nearly 6 years since I bought the Mazda RX-8. Since it’s a second car, to be driven to the mountains on nice days, etc., it’s still low-mileage, but it still drives like new ...

Check Glenn's archive of Mazda blogging here. And, he just updated with "CONGRESS AND THE AUTO DEALERS ..." (link).

I like Honda cars. I wrote about my new Honda Civic here: "What Happened to Buy American?" Plus, while searching, I just remembered this post, which is substantive, "A Post-Auto-Industrial Society."

I wasn't planning a carblogging series, however. Actually, I need to blog less and wash my Honda!

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But wait! Here's an Instapundit Bonus!

I wrote about mommy-bloggers previously: See, "Are You Getting 60,000 Unique Visitors Every Month?", and "The Blogger Mom: New Career Trajectory for the Internet Set." In the former post I poked fun at the Classy Mommy blog (discriminatory against involved-daddies?).

But Glenn links to a serious mommy-blogging entry from Katie Granju at Babble, "Are Sponsored Reviews and Endorsements on Mommyblogs Getting Out of Hand?":

What's odd to me is that marketers don't seem to recognize this credibility gap in deciding who qualifies as a true influencer among the mombloggers. Obviously, pageviews and audience engagement (number of comments on the blog, etc), as well as the blogger's effective cross promotion across other social networking sites help to determine whether a momblogger is a "social media influencer." But there's a less tangible credibility factor that should be pulled into the formula as well. It's my belief that bloggers who do an excessive number of product reviews and endorsements likely don't wield the same kind of meaningful influence with their audience as the ones who do very few or more judiciously chosen paid reviews and endorsements. And some mombloggers may have a smaller audience, but within that audience, they have more credibility, meaning that their reviews are theoretically more valuable to sponsors. That's why, in my job as a social media strategist with a PR firm, I don't automatically go for the "big" blogs with lots of flashy reviews and endorsement deals when I'm putting together a list of mommyblogs for one of my corporate clients to approach.

Sounds serious!

And just think ... I was only joking around!

More good stuff at Instapundit.

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