Wednesday, March 31, 2010

Democrats Don't Like Sports!

And that's only a slight exaggeration. See, "Sports Viewers Largely Republican." And check out that graphic:


If you're a GOP strategist looking for key primary votes, spend your valuable advertising money on PGA Tour events. If you're a Dem trying to win over your base, focus on advertising during NBA games.

So says a new study among hundreds of thousands of Americans examining the correlation between viewers' favorite sports and their voting habits. And, the survey shows, most dedicated sports watchers are much more likely to vote with the GOP than they are to vote with Dems.

Researchers at National Media Inc., a GOP firm, analyzed survey results from a total of 218K interviews between Aug. '08 and Sept. '09. The polling was conducted by Scarborough USA, a joint project of Nielsen and Arbitron, the 2 top ratings agencies in the country. The data helps TV and radio stations and the country's newspapers set ad rates by evaluating viewership habits.

GOPers are most likely to watch the PGA Tour, college football and NASCAR, according to the study. But if GOP ad buyers want to reach more frequent voters, they should focus on the PGA; golf fans told researchers they were much more likely to vote than NASCAR fans say they are. Meanwhile, Dems hold the largest advantages among basketball fans, both those who watch the NBA and the WNBA. And fans of World Wrestling Entertainment are also much more likely to favor Dems -- if they vote. Wrestling fans are less likely to cast ballots than any other sports fans.
Another signal, emerging independent of the Obama-media-industrial-complex, that leftists are not only outside the mainstream, but literally un-American according to key indices of popular culture. Sure, some Democrats are sports fans. But these data really should give pause to those on the left claiming to represent middle America. (And notice the elitists at Democratic Strategist trying to blow off the findings.)



A Conservative Teacher said...

This is exactly why I flip between Rush or Sean AND sports talk radio- sports radio is conservative too!