Thursday, January 29, 2009

NBC Rejects Pro-Life Super Bowl Ad

Via Gateway Pundit and LifeSiteNews:

NBC has rejected an uplifting and positive pro-life ad submitted for its Super Bowl broadcast this Sunday. After several days of negotiations, an NBC representative in Chicago told late yesterday that NBC and the NFL are not interested in advertisements involving ‘political advocacy or issues.’

Brian Burch, President of said, “There is nothing objectionable in this positive, life-affirming advertisement. We show a beautiful ultrasound, something NBC’s parent company GE has done for years. We congratulate Barack Obama on becoming the first African-American President. And we simply ask people to imagine the potential of every human life.”

“NBC told that they do not allow political or issue advocacy advertisements. But that’s not what they told PETA,” said Burch. “There’s no doubt that PETA is an advocacy group. NBC rejected PETA’s ad for another reason altogether.”

According to an email posted on, Victoria Morgan, Vice President of Advertising Standards for Universal, said: “The PETA spot submitted to Advertising Standards depicts a level of sexuality exceeding our standards.” Morgan even detailed “edits that need to be made” in order for the spot to run during the Super Bowl. The PETA ad depicts lingerie clad women in highly sexually suggestive poses.

“NBC claims it doesn’t allow advocacy ads, but that’s not true. They were willing to air an ad by PETA if they would simply tone down the sexual suggestiveness. Our ad is far less provocative, and hardly controversial by comparison,” said Burch.

“The purpose of our new ad is to spread a message of hope about the potential of every human life, including the life of Barack Obama,” said Burch. “We are now looking at alternative venues to run the ad over the next several weeks.”
Recall CatholicVote ran the "Vote Life" advertisement during the campaign, which turned out to be most watched political commercial on the web last year. Watch it here.


UPDATE: Watch the PETA ad here. "Sexual suggestiveness" is putting it mildly.


AmPowerBlog said...

It is good. Thanks Philippe!

"Jet" said...

First time I saw the Catholic Vote ad. Very powerful, indeed.

I agree with NBC and their decision. Great post, as always.

AmPowerBlog said...

Thanks Jet!

dmarks said...

This has been a good month for the abortion industry, and a bad month for those who defend children.

Anonymous said...

Shame on the NFL and NBC

Anonymous said...

This is a mean-spirited ad, under-handed, tasteless and nauseating. It's particularly ugly because it drags an innocent dead woman (President Obama's mother) into the fray and suggests a LIE, that she "made a choice," when it may have never entered her mind to not have her baby. What a horrible thing to imply about someone's mother! Even someone as hated by the Religious Right as our president. His poor mother isn't alive to defend herself against this hateful ad. I applaud NBC for its decision to not broadcast such a smear against the memory of the president's mother.

It's little wonder that so few Americans are "voting their consciences" when the "pro-life" movement appears not to have one of its own.

And, for those "pro-lifers" without consciences who are bitterly disappointed that this smear will not be televised during the Super Bowl, don't lose hope. The best is yet to come. There's always the possibility of broadcasting this scum on Mother's Day.

Unknown said...

Wow, there second Anonymous; the Ad never mentions that she considered an abortion; it's only listing the "excuses" that abortionist groups use to coerce a women into abortion; "You're single", "He'll abandon you and the kid", etc, etc
And here's an example of a woman and her kid that went through all this and look at the outcome... The commercial never mentions that Obamas' mother thought about abortion, watch the commercial carefully; it's an example of what happens when those excuses are set aside